June 2006
Financial advisor to Zone Company Denmark in the sale to Procuritas
ATRIUM advised the shareholders of Zone Company Denmark, Daniel Holding (Kim Krull Jørgensen) and Topo Holding (Poul Jepsen) in the process of selling the company to the private equity fund Procuritas.
Zone is Scandinavia’s leading supplier of interior products for home ware, furniture and lifestyle stores under the renowned brands Zone Denmark and Galzone. Zone is a trade and design company exporting to 35 countries with 15 franchise stores mainly situated in the Middle East, Asia and Southern Europe.
Procuritas is looking to take advantage of the existing market position to achieve further growth by creating a strong international brand and a chain of franchise stores in and outside of Europe.
ATRIUM worked as exclusive financial advisor to the owners of Zone and managed to ensure a favorable sale of the company via a controlled auction involving many bidders.
"ATRIUM’s approach to the sales process, business acumen and recommendations during the process was crucial for creating a favorable sale and a forward looking solution for both Zone Company Denmark and for me personally as a shareholder and managing director. ATRIUM’s innovative approach, and the insight and professionalism were critical to this success and I highly recommend their advisory services in connection with a sale"
Poul Jepsen, CEO Zone Company Denmark
