October 2024

Advisor to Quality Pellets in the sale to the Danish private equity firm, Executive Capital

ATRIUM acted as exclusive financial advisor to Quality Pellets A/S in the sale to the Danish private equity firm, Executive Capital.

Quality Pellets is a Danish company that develops and manufactures high-quality snack pellets for brand owners and private label manufacturers, who either fry or hot air expand the pellets, flavor them, and package them for retail sale.

The company, which was founded in 1981, is headquartered in Ølsted, Denmark, and employs 37 people.

Quality Pellets has a strong relationship with its portfolio of global customers and has a clear path for growth, which includes expanding the current production facility. This expansion will enable Quality Pellets to serve both existing and new customers with high-quality pellets in the years to come.

Executive Capital’s strong heritage of supporting the growth of smaller, high-quality companies, along with Quality Pellets’ ability to serve some of the leading snack brands with innovative and high-quality products, is the perfect match in enabling the company to grow and develop even further in the years to come.

"As a family-owned niche company, we were uncertain whether we could find advisors who truly understood our business. ATRIUM put those doubts to rest by professionally and diligently diving into the details and finding the perfect partners for us. Thank you for providing us with security throughout the entire process."

Bente Drifte, owner and chairman of the board, Quality Pellets

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Transaction type
Sale
Year
2024
Trade Value
Not disclosed
Process
Auction
Industry
Food and Agriculture